History and the Downfall of the Pumpkin Spice Latte
The Starbucks Pumpkin Spice Latte, or PSL as friends call her, went all out for hers this year. Ranging from sold-out apparel collaborations to celebratory advertisements, this beloved acronym has appeared just about everywhere in the fall of 2023. Even though one latte would cost you around $7, the pumpkin spice industry has grown to $511 million as of 2019. Why does this flavour have so much power that it determines when fall officially starts?