The BCIT Marketing Association (BCITMA) brought home several wins in the American Marketing Association’s International Collegiate Conference (AMAICC) while the Engineering Student Society (ESS) got various podium finishes at the Canadian Engineering Competition (CEC).
According to BCITMA President Tony Chen, the club became highly recognized within the American Marketing Association with a high profile win of the AMAICC case study for Pearson Education along with several other awards.
The club continued its success in New Orleans at this year’s competition which took place from March 20-23, this time with an integrated marketing campaign for Donate Life America, according to Chen.
“The AMAICC provides students with opportunities to compete in several categories, including an exhibit booth to showcase chapter activities and education, sale competitions, a SABRE business simulation, AMA Saves Lives T-shirt design, website, overall chapter events, and activities and of course the case study,” Chen told The Link.
Chen said this year’s BCITMA executive board hopes to continue its success next year.
“I’m incredibly proud of the members in the club who have worked hard all year in preparation for this conference. It’s been an amazing and humbling experience performing so well against top schools in the US, and reminds us how valuable our education at BCIT has been,” said Chen.
Earlier in the month, despite it being their first time attending the competition, the Engineering Student Society brought home several wins in the Canadian Engineering Competition after earning top honors at the Western Engineering Competition in January this year.
The competition took place at Carleton University from March 7 to March 10 and brought together over one hundred engineering undergraduate students from across Canada.