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Tag Archives: marketing

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We’ve All Been Victims of Greenwashing

Culture, Lifestyle, UncategorizedBy Chantel TanakaApril 20, 2020

Greenwashing(n.)¹: the act of misleading customers or potential customers into believing that a product is environmentally friendly. words Chantel Tanaka Tsvetu The conversation around environmental sustainability was prevalent throughout the last decade. From changing our habits at home to green initiatives at our schools and workplaces, we continue to be confronted by the need to…

Clubs On Campus – BCITMA

Campus Life, Top StoriesBy Link MagazineSeptember 14, 2015

Having trouble finding people who are into the same things you are? Don’t worry, they’re here—you just need to know where to look. Each week we’ll be featuring a few of the amazing student clubs at BCIT who are doing awesome things on and off campus. Visit bcitsa.ca for a full list of clubs, and don’t miss…

Product Positioning – Ian Twa on the move from boarding to branding

Campus Life, Culture, People, Spotlight, Student Spotlight, Top StoriesBy Simon LittleNovember 5, 2014

Calgary isn’t exactly world-renowned as a skate city. Serious winters mean seriously short seasons. For Ian Twa, one of our country’s top skate exports, that meant finding ways to head South and ride as often as possible. That led him to a spot on the pro touring roster with Zoo York, and branded boards sporting…

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