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Tag Archives: skate

Product Positioning – Ian Twa on the move from boarding to branding

Campus Life, Culture, People, Spotlight, Student Spotlight, Top StoriesBy Simon LittleNovember 5, 2014

Calgary isn’t exactly world-renowned as a skate city. Serious winters mean seriously short seasons. For Ian Twa, one of our country’s top skate exports, that meant finding ways to head South and ride as often as possible. That led him to a spot on the pro touring roster with Zoo York, and branded boards sporting…

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